well founded club
You built your health and wellness business. Now let it give you your life back
More profit. Less chaos. With the systems, automations and community that run it for you
Upcoming Events
Learn it online. Then practice it in the room.
Start with three weeks of live calls on Zoom. Then join us in San Diego for two days of real practice with founders who are building too.
01 / Online Challenge
The Profit Challenge
Three weeks live on Zoom. Every Tuesday starting January 5. Scripts for the consult and the objections that cost you clients. $27.
02 / Live Event
The Sprint San Diego
Two days in San Diego. February 27 and 28. Live role play and real scripts with founders who are building too.
Is this you?
You are excellent at what you do.
So why does the business feel so heavy?
The business grew. Your time didn't.
Being great at your craft does not make the business run itself. When the systems and the team and the money side all get built on the fly, growth just adds more weight to your shoulders.
You help clients all day. Then market at night.
Social media. Emails. Workshops. It all waits until the kids are in bed.
Every decision runs through you.
Every DM. Every hire. Every client issue. Leads go cold while you are with clients.
More revenue. More weight.
Growth brought more complexity and more team tension. Not more freedom or peace of mind.
It looks great from the outside.
Underneath the margins are thin. You are running on empty. Stepping back from delivery feels impossible.
You know what to do. There is no time to do it.
Your systems were patched together in survival mode. The plan lives in your head. The bottlenecks never get fixed.
WHO WE SERVE
Built for the founders shaping health and wellness.
A private community for clinic owners, online coaches and health and wellness CEOs who want more profit and more life.
Clinic Founders
Health and wellness clinic owners ready to step out of treating all day and lead the business.
Trade burnout for freedom
Profitable pay models for your team
Recurring cash pay memberships
Online Coaches
Clinicians and wellness coaches growing programs and memberships without trading time for money.
Package and price your offers
Get clients without paid ads
Delivery systems that protect your time
Health and Wellness CEOs
Owners with teams or multiple locations who need leaders in place and a business that runs without them.
Hire and lead key people
Grow to new locations
Get your business ready to sell someday
what we do
Three things every well founded business runs on.
Information is everywhere. What owners need is the work done and a room that keeps them moving. Well Founded gives you all three.
Increasing Profit
More from what you already have
Different offers and cash pay tiers
Reactivation campaigns
Team training if you have a team
Wellness and business retreats
Systems, Agents, and Automations
The whole business in one place
GoHighLevel CRM snapshots for your business
90 day growth map with accountability
Follow ups for booked and not booked leads
The Room
Peers who get it
In person sprint events
Business and wellness retreats
Founders who talk business, goals and life
How it works
Diagnose First.
Then fix what is leaking.
1. Take the free Business Audit
Two minutes. You see your top leaks and get a free AI agent to start.
2. Book a Business Strategy Call
We walk through your results and map the fastest fix for your business.
3. Pick your path
We create a personalized path for you. Or we install all the systems for you.
free business audit
Where is your business losing money?
After working with hundreds of Coaches, CEO's, Founders, and Business Owners we see the same 6 leaks again and again. The audit checks all 6
- 01
Only one offer
No different ways for clients to buy or keep working with you.
- 02
Missed follow up
Calls, DMs and emails that never get answered in time.
- 03
Not enough people know you
Your community has no idea how good you are.
- 04
Hard to convert
Consults that do not turn into plans.
- 05
Clients do not stay
People leave before they finish what they started.
- 06
No one books from your website
Traffic comes in. Nothing comes out.
what changes
More profit. More time.
Less chaos.
When your business is built on purpose you stop surviving the week and start leading. These are the shifts our members feel.
Predictable revenue
Recurring memberships and cash pay tiers instead of feast or famine months.
The go to name
Become the clear choice in your area instead of one more provider
Freedom to choose
Room to open a location, build a product or take real time off with family
Your time back
Step out of overflow and admin clean hands off and a team you trust
Calm operations
Playbooks, onboarding and numbers that tell you what is working
"Well Founded exists to help owners lead their companies with more purpose. More time. And the freedom to live well."
- Dr. Kelly Alhooie, DPT
Founder and CEO
MEET THE FOUNDER
Built by a founder who has done the whole thing.
Start to exit.
Dr. Kelly Alhooie started out as a Pilates & yoga instructor. Then she became a Doctor of physical therapy. She opened a clinic in Sterling, Virginia. She wanted to prove that you don't have to pick between giving great care and running a business that lasts. She built her company from nothing to multimillions. One year into her Brick and Mortar, she started an Online coaching company Call Pelvibiz, now known as Well Founded Club and scaled that from 0 to 7 figures a year. Along the way she learned how to hire the right people. She learned how to grow without taking on more than her team could handle. And she learned how to make her business worth more.
RESULTS
What our founders build.
START HERE
Free tools to see where your business stands.
Practical, clinic-tested frameworks to uncover blindspots, build operational leverage, and elevate your practice without guesswork.
01 / AUDIT
The Business Audit
A two minute check that finds your revenue leaks and bottlenecks.
02 / TRAINING
Free 60 Minute Training
The step-by-step masterclass on scaling clinic operations, retaining top clinical talent, and reclaiming 15+ founder hours every single week.
03 / TOOLKIT
The Founder Guides
Frameworks, hiring templates and margin scorecards for clinic and practice founders.
A WELL FOUNDED COMPANY
PelviBiz. For pelvic health providers.
Business coaching, education and community built only for pelvic health physical therapists and clinic owners. Plus the PelviBiz Clinical Kit.
Video and written DX
Diagnosis charts for online and in person care.
Scorecards
Track outcomes your patients can see.
Handouts and lead magnets
Ready to brand and send.
Telehealth training
Deliver pelvic care online with confidence.
A WELL FOUNDED INVENTION
PelviClock. The clock that teaches anatomy.
A wall clock with every pelvic floor muscle labeled where the numbers would be. Hang it in your treatment room and stop drawing anatomy on scrap paper.
Labeled pelvic floor anatomy
Every muscle sits right where the numbers would be.
Faster assessments
Patients point to the clock to show you where they feel symptoms.
A teaching tool every visit
Explain the pelvic floor without sketching on scrap paper.
Free training video
Order two or more clocks and learn how to use it with patients.
THE NEXT CHAPTER
Ready to build a business that supports your life?
Book a strategy call to map your next 90 days. We will find your bottlenecks, sharpen your offers and build a plan that fits your life.
or message us on instagram @wellfounded.club
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