Define Your Legacy
A distinguished private collective of visionary healthcare founders elevating clinical mastery and enduring private practice equity
Proven Impact
15
YEARS AS A PHYSICAL THERAPIST
2X
ENTREPRENEUR OF THE YEAR
2
SEVEN FIGURE BUSINESSES BUILT
1
APTA MAGAZINE COVER FEATURE
TOP 25 BUSINESS PODCAST
FOUNDING STORY
Where It Began
Dr. Kelly Alhooie spent 15 years as a pelvic health physical therapist. In 2019 she opened OrthoPelvic Physical Therapy. A cash based clinic built from scratch. She worked four jobs and slept in parking decks between appointments to keep it alive.
She grew it to seven figures. Built the systems. Led the team. Then she sold it.
Other providers kept asking how she did it. So she started teaching them. That became PelviBiz. Today it is Well Founded.
WHAT WE STAND FOR
Become Someone Worth Following
We build leaders who grow their business without losing their life.
Build Leaders
We grow people. Founders first. Then their teams. A strong business starts with a strong leader.
1% Better Every Day
Work hard and test what you are made of. Small wins every day add up to a business you are proud of.
Live Well
Your business should give you your life back. More time with family. More health. More freedom.
YOUR PATHWAY
A Path Built Around You.
No two founders drive the same way. We start where you are and build the path that fits your business and your life.
Phase One
Diagnose
We start with your Business Audit. We find your biggest leaks and bottlenecks. Then we learn what you want your business and your life to look like.
Phase Two
Your Custom Map
You get a personal 90 day growth map built for your goals. Your schedule. And your stage. Online. Brick and mortar. Or both.
Phase Three
Build and Automate
We install the systems and agents you need. Your CRM. Your follow up. Your marketing. Fewer tasks on your plate. More time back.
Phase Four
Lead and Live Well
Step out of the day to day and lead. With a team that runs the work. A community that keeps you moving. And a business that gives you your life back.
OUR TEAM
The people behind Well Founded.
Strategy. Systems. And a team that makes it real. We build what you need around you and your business.
FOUNDER AND CEO
Dr. Kelly Alhooie, DPT
spent 15 years as a pelvic health physical therapist before building her own cash based clinic from scratch. She grew it to seven figures and then sold it. Now she helps health and wellness founders build businesses that give them their life back. She has coached more than 450 founders and has been named Entrepreneur of the Year two years in a row.
CHIEF OPERATING OFFICER
Julia Kitcoff
Julia builds the systems that make every plan work. She sets up your CRM and automations so leads get followed up and clients stay longer. Her background in competitive bodybuilding taught her that real results come from structure and consistency. She brings that same discipline to your business.
OUR METHOD
The Well Founded Method
Three steps that take you from doing everything yourself to leading a business that runs without you. Every step is built around your goals, your business and the life you want.
01
Audit
We start by finding where your business is leaking time and money. Missed follow ups. Offers that are not converting. Tasks that should not be on your plate. You leave with a clear picture of what to fix first.
02
Automate
We install the systems and AI agents that take work off your plate. Your CRM, follow ups, booking and marketing run on their own so you can stop doing it all yourself.
03
Accelerate
With the right systems in place you can grow without adding more hours. More profit from what you already have. A team that runs the day to day. And time back for your family and your life.
REAL FOUNDERS. REAL RESULTS.
Proof It Works
Over 450 founders have built businesses that grow without taking over their lives. Here are a few of their wins.
More Purpose
LEAD WITH INTENTION
LEAD WITH INTENTION
More Time
STEP OUT OF THE DAY TODAY
Live Well
BUILD A LIFE YOU LOVE
WHERE IT ALL STARTED
Meet PelviBiz
PelviBiz is where Well Founded began. Since 2021 it has helped hundreds of pelvic health providers build cash based practices they love. It is still going strong as our pelvic health branch.
Well Founded serves every health and wellness founder, online and in person. PelviBiz goes deeper for pelvic health owners. It has coaching, tools and community built just for your specialty.
Built for Pelvic Health Owners
Same team. Same heart. A focused home for pelvic health founders who want a business that supports their life.
OUR INVENTION
Meet PelviClock
The PelviClock is a wall clock we invented to teach pelvic anatomy. Every pelvic floor muscle is labeled right where the numbers would be. Patients point to a spot on the clock to show you exactly where they feel symptoms.
Hang it in your treatment room and stop sketching the pelvic floor on scrap paper. Your assessment gets faster. Your patients finally get it. Order two or more and you get a free training video on how to use it with patients.
Invented by Well Founded
A working clock and a teaching tool in one. Designed by a pelvic health physical therapist for the treatment room.
THE PODCAST
Listen and Learn
Real talk on leadership, growth and building a business that supports your life.
HOSTED BY DR. KELLY ALHOOIE
The Well Founded Club Podcast
Over 200 episodes with founders, experts and clinic owners who have been where you are. Honest stories about hiring, marketing, money and making time for the life you built this for.
Available on all major streaming platforms
A private collective dedicated to clinical leadership and sustainable practice growth for forward thinking pelvic health specialists.
Inquiries
Direct correspondence for private membership and clinic advisory.
[email protected]
© 2026 Wellfounded Club. All rights reserved. Cultivating clinical excellence and sustainable practice growth.